![]() when a customer is in the mood to buy, when they’re about to lapse, etc.). Big Data allows businesses to personalize each customer’s experience and it even lets them predict consumer behavior (i.e. ![]() Think of it as analytics on steroids.Ĭrunching the numbers, analyzing, and extracting action steps from all that information takes a ton of work, but it usually pays off for retailers because Big Data gives them tremendous consumer insights. When you’re dealing with Big Data, you’re not just looking at traffic or conversions you’re analyzing behavior (clicks, open rates, time spent on site), demographic (Census information, income), social information (tweets, shares, etc.), timing, and so much more. This refers to sets of data so massive, it would take sophisticated programs and really smart data scientists to make sense of it all.
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![]() In “Oy to the World” (season 3, episode 14) she enjoys the non-denominational parts of Christmas, such as good-will and generosity, while still bringing her Jewish flair, stating, “You’re making me all verklempt!” when she sees her charge, Brighton, giving out toys to kids or joking about Jewish reindeer. In “The Christmas Show” (season 1, episode 8) Fran has a positive attitude towards the holiday, stating, “To be part of a real Christmas is a dream come true.” While some Jews tend to distance themselves from this holiday, others grew up with some form of “Christmas envy” here, Fran appreciates it from a secular perspective. Before this episode aired, we saw Fran celebrate Christmas with the Sheffields, the wealth, Waspy family that she’s a live-in nanny for, many times.
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