![]() when a customer is in the mood to buy, when they’re about to lapse, etc.). Big Data allows businesses to personalize each customer’s experience and it even lets them predict consumer behavior (i.e. ![]() Think of it as analytics on steroids.Ĭrunching the numbers, analyzing, and extracting action steps from all that information takes a ton of work, but it usually pays off for retailers because Big Data gives them tremendous consumer insights. When you’re dealing with Big Data, you’re not just looking at traffic or conversions you’re analyzing behavior (clicks, open rates, time spent on site), demographic (Census information, income), social information (tweets, shares, etc.), timing, and so much more. This refers to sets of data so massive, it would take sophisticated programs and really smart data scientists to make sense of it all.
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